The relationship between builders and real estate agents is always a little strained. Like oil and vinegar, left alone, they would stay separate. Having been on both sides of the fence I can certainly understand why. When a real estate agent brings a client to a builder, they feel as if they lose control of the transaction, and may have to wait an additional 5, 6 or more months to get paid.
The builder on the other hand, feels that they are being questioned by an amateur, at least in regards to building, and that there is little to no value added. In many cases the builder is paying for advertising directly and writing the contract, so why pay the commission? In some cases, the well intentioned real estate agent makes claims that the builder either has to honor or at a minimum address, costing money, time and goodwill.
In order for this economy to improve we need real estate in general and new construction specifically to have better sales. So how do we put these two groups together to harmoniously and beneficially increase value for the consumer? One suggestion would be to reach out to each other. While sales are slowed with seasonal declines, take the time for some outreach and educate real estate agents, about the process and difficulties with building. Educate them about how you price and why. I guarantee real estate agents are taking more courses and learning more than ever. Add your information to the knowledge base.
REALTORS® need to do likewise. How many new homes communities have you been in recently? Do you know their price points? Do you know what drives them? Do you understand the difference in quality between builders A & B? Do you understand construction well enough to not make claims as to potential changes? Do you understand that some builders should not be asked to make changes?
Just as important, have you taken the time to talk to site reps and builders about what is going on in the market. They want to hear from you.
If you have a question, whether you’re a buyer, builder, or a REALTOR® feel free to ask. If I don’t know the answer, I probably will know someone who does. Let’s maximize these opportunities so everyone gets what they want. We can mix the two and leave a better taste for everyone.
Be great! As always comment are welcome.
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