Expose your homes to the widest pool of buyers possible

Market the home where buyers are. Internet (personal and company sites, listing sites, social media sites, advertising sites) agents, neighborhood, print

According to the National Association of REALTORS® 87-percent of home buyers use the Internet to search for homes. A Brokerage with a strong company internet presence is helpful, but any seller will need to utilize:
Listing sites such as Realtor.com, Zillow, and in Richmond, Richmond.com.
Social media sites, such as Twitter, Facebook, LinkedIn, Plaxo and others.
Advertising sites such as Craigslist.
Finally personal blogs and websites, such as this also add a chance to communicate with buyers.

To get the most benefit from each of these sights, requires taking advantage of what they have to offer. If 10 pictures can be uploaded, then 10 pictures should be uploaded except in special circumstances. If a virtual tour can be made available, then it should be linked appropriately. Descriptions that paint a clear view of the benefits of the home and contact information that is readily accessible are absolutely necessary to maximize these sites.

There are still other buyers out there and signs, for those in or canvassing neighborhoods, print, and direct communication with buyers and the agents that have pools of buyers will expose your home to the widest available buyer pool.

However you market your home, be prepared with a plan to tap into the largest buyer pool possible with the maximum market exposure.